8 Cost-Effective Ways to Market Your Business online
You’ve done the impossible. You’ve created your business, perfected your brand image, and have incredible products/services to offer the world. Now it’s time to build your online empire, because when it comes to marketing in 2022, there’s nothing like a stellar online presence.
If you are wondering how to market your business online, you are in the right place.
Your products/services may speak for themselves, but since our modern way of living is through the internet, it’s important to share this information online. We know, online marketing can hurt the wallet, and it’s not always a guaranteed success. One way of spreading the word about your business is by spending heaps of money on ads on Facebook, Instagram, or Google. Problem is, pouring money into online ads doesn’t guarantee success.
There’s more to market your business online than paying for ads. It’s about discovering your target demographic’s love language and applying it to your advertisement campaigns. It’s a creative process. It’s a fun, interpretive dance that entails both intricate ballet pirouettes and bold hip-hop moves. Online marketing is a way to capture your demographic’s attention, draw them in, and have them join in the dance party.
Here are 8 cost-effective ways to market your business online that will keep you dancing throughout the night:
Social media
Social media was created to bring people together, and it does exactly that. Create a TikTok account, Facebook page, Instagram page, YouTube channel, and Snapchat profile, and start posting! Social media marketing is a great way to build your online presence.
If you are looking for how to create social media strategy, check WG Communication’s blog post here.
Video content – keep it reel
We’re through with the “highlight reel” on social media. The younger generations are upping the online game with 30-second compelling videos that millions can relate to. It’s no longer just about aesthetics, it’s about keeping it real with your audience. Film short reels that captivate your demographic and showcase your brand. This is where understanding your target demographic’s love language comes into play, because their POV is what matters most. Experiment, get creative, and speak to your audience through the film lens.
Write blogs
Get down to the nitty-gritty. People love to support brands that make them feel good. Answer your demographics burning questions that relate to your business, introduce new ideas, and spark conversation. Create a community through open and honest dialogue. A lot of businesses create social media slides that help their audience digest what they’re reading. Canva is a great website to create visually pleasing slides for free. Allow your creativity to shine as you share your brand’s values.
Share content relevant to your brand
Sharing is caring. This might feel like “filler” content, but it’s important to consistently post compelling material to remain relevant online. Spend a couple of hours a day scrolling through content that hits home for your brand. “Like”, comment, and share as you go. The more of a presence you have online within your target demographic, the more that particular audience will notice your brand.
Interactive content
There’s a reason why Buzzfeed quizzes are so popular – because they’re fun! Creating interactive content for your social media pages and website will generate interest, excitement, and click-throughs. People love learning about themselves on a deeper level, whether it’s “what kind of cereal are you?” or “what does your personality type need to thrive in a work environment?”.
Playbuzz is an excellent website for fun and engaging interactive content. Have a peek, try creating your own quiz, and maybe find out if you can finish these Britney Spears lyrics while you’re at it.
Connect with the local press for features
Supporting local is all the rage right now – and for good reason. Reach out to your local news and open up about your brand’s purpose, and why people should support your business. Write press releases that highlight what your brand does for your community. Similar to the reasoning behind blog writing, the goal is to create a community surrounding your brand. Again, people love to support brands that make them feel good, so make sure your press release statement comes across as honest, authentic, and empowering to the community.
Connect with other brands that have the type of audience you want
Build relationships with local brands who share the same target demographic as you and team up with them for giveaways, co-writing blogs, gift bundles, etc. You probably see this often, where complimenting businesses join forces to lift each other while gaining new followers. This is a win-win all around; you support another local business while broadening your own audience. A few Vancouver brands and entrepreneurs that have excelled in their partnerships are Friend & Faux and Willow’s Wax Bar, WKNDRS, Kate Metten, and Ellie Sawatzki.
Easy to share – the online version of ‘word of mouth’
Make sure that your online material is easy to “share”. Sharing posts, videos, blogs, products, and services online is the 2022 version of word of mouth. The easier it is to share your brand’s details, the more traction you will see.
The bottom line is that online marketing doesn’t have to be as daunting and costly as it seems. Now that we’ve explored ways for your business to come up with unique and engaging online marketing campaigns that won’t break the bank, it’s time to build your online empire! If you still find yourself a little stuck, don’t worry – we’ve got your back. Check out our blog on 4 types of Digital Marketing Strategies to continue expanding your knowledge on online marketing.
Do you have a question about how to market your business online? Book a complimentary call and let’s chat about how to get started.
