Having a social media strategy is crucial for increasing your brand awareness, reaching your target audience, and driving sales. With a solid social media strategy, you will not have to worry about what to post next – and you’ll have a community of engaged followers.
Your industry’s success depends on a killer yet sensible strategy that fits your business and overall social media goals.
What is a Social Media Strategy?
A social media strategy is a plan outlining your digital goals, the tactics you will use to achieve them, and the metrics you will track to measure your progress.
Your social media marketing strategy list all of your social media accounts along with goals specific to each platform.
Having a strategy in place can increase your brand awareness, build your audience, and increase revenue. You can plan out your weekly and monthly strategy about what you will post every week, and you can also assign goals that will support your specific business needs. Social media strategies also equip you to track your industry’s performance, which you can tweak over time. As with any digital marketing efforts, you will not see success overnight.
How to create a Social Media Strategy?
Set Goals – Define your social media strategy plan
Creating a social media strategy might seem like daunting work, but setting SMART goals keeps the process realistic.
A SMART goal is:
- Specific
- Measurable
- Achievable
- Relevant
- Timely
Apply this method to your social media marketing plan by basing the goals on metrics that are specific to your business. For example, one of your goals might be how many people follow your social media accounts every month. For this goal, you will set a realistic number – one that is achievable and timely.
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Define your Target Audience
Who are your key demographics? It is essential to know your target market and define your buyer personas – you can start by defining their age, gender, income, interests, etc.
For your target audience, you will be aiming to find a solution to the daily challenges and problems they face. Find what problems they have and offer a solution. You can focus on 3-4 personas.
Create Educational Content
It depends on the overall goals of your business. You can reach up to 2-3 types of content, which will be specific to your goals and the general interest of your buyer’s persona. You can aim to provide value-based content – one that drives engagement.
Identify the Right Social Media Platforms
It is hard for most small businesses to establish and sustain a quality social media presence on every social media platform. This depends on your target audience and where do they hang out the most. So, start with platforms that make the most sense for your business. If your target market is not on Instagram, you do not have to be on that platform.
Develop a Social Media Schedule
After you define your goals, your buyer’s persona, and choose the platforms you’ll use, it’s time to create social media content. You can create multiple contents (captions, photos, videos, etc.) at one period of time – called content batching. It is super effective for small businesses, and it will save you a lot of time.
To achieve this, block off a day in your calendar, and do your content creation (all in one day) for the next month. Once you completed this task, you will schedule the posts using social media scheduling tools.
Track and Measure Your Social Media Goals
There are many things to track on your social media channels. Start by looking at how much traffic your social accounts are driving to your website or blog.
You can track engagement, likes, followers, and look at what keywords or topics do well for some topics. The key to your social media success is to monitor your analytics – figure out who you are reaching and how they are interacting with your post. Social media will not start working overnight. It takes time to build a following, establish your brand, and start seeing results.
Do you have any questions about content creation strategy? Get your Free Social Media Content Calendar 2021 today.
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