In the age of the internet, digital marketing continues to dominate the marketing industry. It is no longer considered a luxury but a necessity for all businesses.
Digital marketing refers to market initiatives that make use of the internet and social media via connected devices like computers, mobile phones, and the IoT (Internet of Things). The purpose behind this form of marketing is to deliver brand messages by leveraging the power of websites, emails, applications, social media, and search engines.
As a business owner, here are some essential types of digital marketing strategies that can take your business to the next level:
Types of Digital Marketing Strategies
Social Media Marketing
The modern-day consumer is heavily dependent upon Facebook, Instagram, LinkedIn, Snapchat, and other platforms related to social media.
Marketers use these platforms to convey their message to potential buyers in multiple ways. For instance, a marketing team can use social media to display sponsored content or paid ads. You can customize the target audience for these ads and content so that they are only displayed to your potential customers.
Every social media platform allows businesses to place advertisements based on different aspects like age, interests, occupations, and location.
Influencer Marketing
Influencer marketing is another effective method of using the power of digital channels to make target audiences aware of your brand and offerings.
With this digital marketing strategy, a brand usually collaborates with celebrities or field experts who share the brand’s values. This allows the brand to reach out to the celebrity’s or expert’s followers through different types of offers and branded content.
Influencer marketing has proven to be highly successful for marketers – in fact, according to one study, 90% of marketers believe that influencer marketing was more or equally effective than the other channels that they use.
Email Marketing
An email marketing campaign lets businesses stay connected to present as well as potential customers through customized offers or newsletters.
Some marketers might believe that email marketing is dead – but nothing could be farther from the truth. Approximately 60% of buyers claim that email marketing influences their buying decisions. Additionally, a transactional email is far likelier to be viewed by subscribers.
Content marketing
Through content marketing, a marketing team can proactively respond to their buyers’ queries and confusions. Content such as videos or podcasts helps provide context or answer questions that buyers might have during the different stages of their journey.
For instance, a buyer might be looking to purchase gym apparel. Now, the content team for a sportswear company can create content highlighting the factors one needs to consider before purchasing gym apparel. This content will help the user identify the kind of apparel they are looking for. You could also produce content detailing the most popular types of gym apparel and how much they cost. Since you played a key role in informing the customer, there is a high chance that they will decide to buy the apparel from you.
Unsurprisingly, content marketing often produces three times more leads than other marketing forms, while generally costing less.
These are some essential forms of digital marketing that your business can benefit from. These initiatives can help you create a journey that is more customer-centric and cohesive. To learn more about how digital marketing can help your organization, please feel free to reach out to us.
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If I had a business, I would make sure to hire the best service that will be able to provide an excellent marketing strategy that may improve my business’ branding. Well, you made a pretty good point that influencers nowadays are changing the game of marketing. Thank you for sharing here as well that email marketing is still one of the most effective ways in connecting with customers.
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