Are you producing lots of great content regularly but still not seeing organic traffic?
The issue may be a lack of external sites linking to you, also known as backlinks.
Have you been in a position where when you ask people for a link, and they ignore you? If yes, keep reading.
There are many great tactics to get backlinks for a website, and there are many articles that show you how to do it. However, in this post, we show you how to convince other people to link to your website. If you are starting with link building and new with your SEO game, try this strategy as it’s tested and tried. And it has been recommended by SEO experts like Neil Patel.
How to convince others to link out to your website
Before asking website owners to link to your site, ask yourself these 3 questions:
- What problem your content is solving for their audience?
- What differentiates your content from others on the same topic. Why would someone link to your site and not to others?
- Is your content up to date? You will get traffic if you update your content regularly. It is like giving the older content a refresh!
- Is there a broken link that your content can replace? If there is, reach out to them, and they’ll appreciate it.
Here are some do’s and don’ts when it comes to convincing website owners to link out to your website.
Don’ts:
- Don’t be pushy and needy when you approach site owners. Your content is great, be confident and believe in your product or service.
- Don’t pretend you came across their content. Tell the site owners you were looking at their content, and that you want them to link to your website because you are awesome.
- Don’t copy a generic template when sending out an email. Don’t be afraid to show your own personality when reaching out to site owners.
Do’s:
- Reach out to the right person. Email the person who wrote the article, for instance.
- Use visual content when you reach out to them – videos and info-graphics tend to do better.
- Use data to back up your article. Neil Patel recommends using statistics or referencing others’ work to place yourself as an expert on the topic.
- Build a relationship with the person before asking for a backlink. You can reach out to them on social media or comment on their content.
- Address the needs and wants of their audience.
- Follow up.
And lastly, use SEO tools like Ubersuggest or Semrush to see who is linking out to your site, and to learn about your competitors. Do you need help with looking at how your competitors are getting backlinks? Contact us here.
What methods have you found useful and effective to get backlinks without being too pushy?