Digital marketing continues to develop and evolve with new strategies being introduced regularly. It is important to be aware of the new and best practices to understand them and implement them into your own marketing efforts. Here are some of the top 2023 digital marketing trends that we are most excited about.
Video Marketing
Brands enforcing a video marketing strategy isn’t new – what is new, is the audience behaviour shifting to appreciate shorter videos. This means grabbing the viewer’s attention within the first 8 seconds of your video. Creating a shocking opening sequence, an interesting cover photo and a compelling title are all ways to grasp the viewer. A recent study found that 66% of viewers pay more attention to short-form videos versus long-form videos.
Creating video content for your brand also has benefits when creating relationships with your customers. In fact, a staggering 93% of marketers claim that video marketing has helped increase their brand awareness. Videos allow the consumer to develop a more personal connection to the company which an image with text can not do. For example, putting a voice and face behind the brand in a video allows viewers to associate a human with the brand which in turn, builds trust. (Even more, if it is someone they recognize – queue influencer marketing!)
Video marketing has been made easy to do with many Apps for filming and editing. So what are you waiting for?
Artificial Intelligence (AI)
It seems as if AI has recently taken the world by storm. Everywhere you look, someone or something is using AI, and you may not even realize it. It is predicted in marketing efforts alone, AI usage will increase 257% in the next two years.
With personalization and speed playing a huge part in a customer’s wants and needs, using AI in marketing is fundamental. AI can be used through every step of the customer’s lifecycle from predictive analysis to marketing automation.
There are several uses for AI in digital marketing such as:
- A better understanding of target markets
- Regulating ad spending
- More reliable forecasting
- Predicting conversion rates
- Optimizing email marketing efforts
It’s time to focus on your business! AI is meant to make your job easier so you can focus on other tasks. It has been reported that current AI technologies have boosted business productivity by 40%.
Mobile Optimization
Optimizing everything for mobile has become extremely crucial. With 99% of social media users using a mobile device to access websites or apps, it is important that your website and content is mobile friendly.
Making sure that your website is optimized to view on mobile is essential for Google rankings. It is highly likely that your website will be overlooked by search engines if it is not mobile viewing friendly. This means your website will receive less traffic and leads which results in lower revenue for your company.
So, what can you do to make your website mobile-friendly? Here are some quick tips:
- Quick load times
- Easy finger navigation
- Larger call-to-action buttons
- Optimized text sizes
- Small images
Final Thoughts
New technologies and practices involving digital marketing continue to unfold year after year. Keeping up with new digital marketing trends and strategies can be overwhelming. Let us at WG Communications help build your 2023 digital marketing strategy with the best practices for this year. Contact us to learn more about how these trends can benefit your business.