Benefits of Email Marketing
Some people might think email marketing is no longer effective nowadays with the onslaught of social media platforms and apps, but that couldn’t be further from the truth. Businesses rely on email marketing for many reasons. Here are some benefits of email marketing.
Contact Lists You Can Call Your Own
Email marketing is a stronger tool than social media. Your followers on social media are not owned by you or your business but rather the social media platform itself. Owning your own contact list gives you more power and control over your customers by always having these lists at your convenience. It can improve sales and leads by giving your customers all the information they require in one email to act in favour of your brand.
Paper versus Electronic
Are you more likely to click on an email than open a paper piece of mail in your home mail box? You probably answered yes, as paper mail creates clutter and waste. According to the HubSpot blog, most people prefer their communications from business to come via email, complete with direct links to their website and calls to action that can easily be found within the email itself. Also, people check their email habitually thus resulting in more activity directed to your brand.
Email Beats Cold Calling
There is nothing more annoying than someone calling at dinner or first thing in the morning trying to sell something. People are more hesitant to pick up a call from a strange number and talk to someone who knows nothing about them. Another benefits of email marketing is that consumers can read at their own leisure and take their time in making a decision about your product or services without being interrupted at a bad time. The email can also be personalized to suit their needs and interests.
Individualized Content
From including the customer’s first name to creating geographical lists, individualized emails make the consumer experience more personable. They are more likely to open the email if the subject line is compelling and interesting based on their desires and needs. Sending the right email at the right time can increase engagement and traffic to your website since you will always be on your audience’s mind. You can also choose other variations such as different images for each group of customers you are targeting to increase attraction to your brand and website.
Hearing From Your Customers
Wouldn’t it be great if you could climb into your customers’ minds to find out exactly what they want and need from your business? Well, it’s possible! Sending surveys out and asking for feedback via email is the best way to do this. Doing so is very simple with web platforms like SurveyMonkey and SurveySparrow, allowing you the creative initiative to customize all your own questions and deliver the survey directly to your customers’ inbox. It will only take a minute of their time, and most customers love to give feedback to their trusted brands. This process makes them feel heard and more in control of what they will purchase from you.
Shameless Self-Promotion
If you feel a bit shy promoting yourself to your customers via email, remember: this is the best place to do it because customers can opt-in to receive these emails. These customers want to hear from you, learn more about your brand and what you have to offer, so you are not being pushy or bothersome. There is no better way for them to hear from you about new products, features, website content, and special promotions. You are also providing value to your brand and to your customers. If a customer feels valued, they will keep coming back. This confirms the benefits of email marketing.
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